First things first, Week I Summary:
We have learnt that SEO is mostly about these 3 important things:
Don’t share everything you know
SEO industry is a constant cycle of SEO, finding loopholes in Google algorithms, and Google updating itself.
This post will introduce you to some of the Google’s algorithms. Of course, we would rather call today’s post “Digital Marketing Lingo Limbo”, however it would make sense to be a little bit more search engine optimized.
Google Panda and Google Penguin, webmaster’s worst nightmares.
Panda was born on the 23rd of February, 2011. It loves quality content the most, so whenever it finds low quality content on one page, it gets so upset that it penalizes the whole site. Panda hates Article spinning software, as it can turn “Great Britain” into “Good Britain”. Perhaps Panda is not so keen on such understatements; or maybe it just doesn’t make any sense and Panda knows it.
Solution: Only quality content.
Penguin was born on the 24th of April, 2012. It loves quality links. Links with the same anchor text and spammy links upset it and, as google does more often than not, it punishes you.
Solution: Use targeted keyword in anchor text and change it for every page.
Make the comments on your website nofollow, otherwise “bad sites” can link themselves to your site. Nofollow link is probably the only case, when you are smarter than google. You recognise a link, you can even follow it, but the code is changed in a way that Google cannot see it as a link. Greedy webmasters use nofollow links when they don’t want to share link juice. Link juice defines how helpful the link is; the less links there are on one page the more link juice each of them gets.
Congratulations!* Now you speak fluent Marketing!
*if you have bothered to go through the whole post, of course.
PS. Quora is a question-and-answer website. The answers are ranked by upvotes, which are even more valuable SEO wise than likes on Facebook. Quora is my personal challenge. I can never predict how many of my answers will be upvoted as they seem to be generated by random acts of fate.